![]() Handmade fashion stores and travel bloggers often choose this category to evoke feelings of joyfulness and merriness in their readers. The rounder the handwritten design the quirkier and more spirited it comes across as. ![]() These are similar to the creative fonts, but less vintage-looking. They also come across as minimalistic due to their lack of flair with typically very bold or very thin font styles such Neo Sans and Frutiger. Their design is usually clear and precise, sans-serif with straightforward lines, no squiggles. ![]() Modern fonts are the perfect choice for young, energetic and dynamic brands. There are many font websites that allow free downloads, just check the rights for each font to ensure that you’re following the rules. And just like there are certain standards in the fashion industry that enable you to make the right choice when choosing your outfit, you will find design tools and guidelines that make choosing the right font for your website a lot easier.ĭepending on your industry, your target audience and the message your brand is trying to convey, there are several font personalities to consider. Much like choosing the perfect outfit for a job interview, your font should make the right impression on your website visitors, delivering a clear message and creating a picture that matches what they are looking for. It tells viewers a lot about your personality, your brand, and the values you represent.
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